So just what are cinemagraphs?
For subtle animation with big impact, cinemagraphs are the way to go. They’re basically a majestic mix between photo and video, but they offer more grace and professionalism than your standard GIF does. Ultimately, it gives the appearance of a ‘moving’ still photo, and it’ll certainly make your site visitors do a double take.
Perhaps best of all is the fact that a cinemagraph is a smaller file size, so you can even load it on your mobile device without needing to press ‘play’ on a video. In the era of mobile optimisation, it’s a pretty cool way to funk up your site.
Want to give it a try?